As Robert Greene says, “THERE ARE NO SHORTCUTS. The human brain requires lengthy exposure to a discipline, which allows for complex skills to become deeply embedded and frees the mind up for actual creative activity. The desire to find shortcuts makes one eminently unsuited for any kind of mastery.” Using […]
If your expectations are too unrealistic, then you will only make yourself unhappy. Don’t be angry or resentful. Life is not always fair. Accept the situation for the time being. Instead of bemoaning your fate, consider instead how you can be of service and make a contribution. You cannot force […]
The subject critical to artistic practice: the question of when a work of art is finished. The viewer’s imagination is necessary to complete the works. Some of history’s greatest artists explored such an aesthetic, among them Titian, Rembrandt, Turner, Cezanne, Monet. The intentional unfinished embraces the open-ended. “To finish a […]
“We need to be able to visualize our creative thinking as one thing and the discipline we work in as another. Once you speak the language of creativity you can talk about many different subjects. When you learn the language of creativity it alters the lens through which you can […]
When you help someone you learn. To teach someone something you know, you learn it better. By explaining it to someone you get a better knowledge, a better perspective of it than what you had before. Everyone learns, it is a win-win. So why is it that individuals don’t […]
One of the greatest strengths a fragrance has is its ability to EXPRESS the INEXPRESSIBLE. Communicating your idea, or fragrance to an other would be more vivid, have more layers of meaning, by tapping into the limbic system of the brain. Since that is where the smell of a […]
DELIBERATE PRACTICE is for everyone who dreams. To engage consciously, developing and refining your skills is one of the most powerful ways to improve the effectiveness of your practice. Focus, concentration and instant feedback are crucial. A hallmark of an expert performer is one that constantly strives to improve […]
Among our most universal human longings is to affect the world with our actions somehow, to leave an imprint with our existence. But, our culture has created a reward system in which you get points for tearing down rather than building up, and for besieging with criticism those […]
We forgot WHY we are making fragrances. Years ago we sold dreams, emotions and experiences, today we sell fragrances to make money. We should be making fragrances to communicate to the soul of the individual, as we did in the past. Making money can and should be the […]
To endure means to keep going despite obstacles. Endurance is not a state of rest. It progresses forward. What endures renews itself and its effect through continuous activity. What endures does so through change, not in spite of change. Its effects are understood against the experience of change. Plants and […]
A Perfume Whisperer 