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TRAINING THROUGH PRACTICE

  DELIBERATE PRACTICE is for everyone who dreams. To engage consciously, developing and refining your skills is one of the most powerful ways to improve the effectiveness of your practice. Focus, concentration and instant feedback are crucial. A hallmark of an expert performer is one that constantly strives to improve […]

CYNICISM

    Among our most universal human longings is to affect the world with our actions somehow, to leave an imprint with our existence. But, our culture has created a reward system in which you get points for tearing down rather than building up, and for besieging with criticism those […]

WHY DO WE MAKE A FRAGRANCE?

    We forgot WHY we are making fragrances. Years ago we sold dreams, emotions and experiences, today we sell fragrances to make money. We should be making fragrances to communicate to the soul of the individual, as we did in the past. Making money can and should be the […]

ENDURE – I Ching

To endure means to keep going despite obstacles. Endurance is not a state of rest. It progresses forward. What endures renews itself and its effect through continuous activity. What endures does so through change, not in spite of change. Its effects are understood against the experience of change. Plants and […]

THE LANGUAGE OF CREATIVITY

  Creativity is looked upon as a skill, or a discipline.  David Usher said…. “We need to be able to visualize our creative thinking as one thing and the discipline we work in as another. We tend to marry ourselves to our chosen discipline. Once you speak the language of […]

IMPRESSIONISTIC PERFUMERY

Picasso had said every act of creation is first of all an act of destruction.  To allow a new element into our consciousness we must be able to break our habits.  Habits, or conditioned responses, tend to mechanize and reduce an individual to the status of conditioned automaton.  The destruction […]