We live in an era, now, mostly of self-gratification, but not so much of listening to others. We are STUCK in this self-centered way, ignoring a great deal of the attitudes, situations, dilemmas, misery of others. There should be a limit to this self-important way. We have to GET UNSTUCK. […]
Science in brain studies is now showing us that we have to be less scientific, less rational in marketing fragrances. M. Gazzaniga says; “98% of what the brain does is outside of conscious awareness.” The brain: the neocortex- is not really in control as much as it thinks. Most of […]
EMPATHY is the gateway into the minds of others; it is a form of “in-seeing.” One does not observe with the eyes but with their emotions. When one projects their emotions, an internal feeling, that is empathy. Observing your customer not from a place of data or fact, but […]
What resonates better with you? A combination of Bergamot, Apple, Muguet Magnolia, Patchouly, Sandalwood and Amber. Or; feeling that you are on a winding trail walking through snow covered mountains, with a bright sunny, blue colored sky. When it comes to smelling and describing fragrances we have become too […]
There is a feeling that communication is breaking down, which can be a source of confusion, misinformation, aggression and a lack of trust. COMMUNICATION; is based on the Latin commun. So one meaning of “to COMMUNICATE” is to make something common, to convey knowledge from one person to another […]
Have you ever known anybody to turn away from anything they found compulsively engaging? Individuals succeed not because they are master decision-makers but because of their capacity for zealous engagement. They followed their interests step by step. I have seen within a thirty- minute smelling session a person’s eyes click […]
A Perfume Whisperer 