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What resonates better with you? A combination of Bergamot, Apple, Muguet Magnolia, Patchouly, Sandalwood and Amber. Or; feeling that you are on a winding trail walking through snow covered mountains, with a bright sunny, blue colored sky.


When it comes to smelling and describing fragrances we have become too wrapped up in technology and analysis. We have traveled too far on the road of technology without realizing what we have left behind. When we analyze or dissect too much we lose the beauty of the whole. Technology is good, but not when we want to understand the feeling we get with smelling a fragrance. Simplicity is elegant.


As stated in some past posts, the sense of smell goes directly to the limbic system with an elegant simplicity of being with our emotions. The limbic system has no capacity for words, they go to the rational part of the brain. The limbic system is associated with our intuition. How many times have you rationalized an emotion and then lost the beauty, the intensity, the simplicity of that feeling.


We should go back to the past, and relate fragrances to our emotions, they both are in the same place, the limbic system. Shouldn’t we take advantage of this blessing that the Creator gave to us? Words and technology are not letting us see the beauty, the message, the emotion of the fragrance. Feelings go beyond words. SO DID WE TAKE IT TOO FAR? YES, WE HAVE.



Categories: PERSPECTIVES Philosophical Perspective

ron winnegrad

Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.

3 replies

  1. Ron, you are one of the bravest, honest, wonderful people I know. Perhaps there’s not enough time anymore to “STOP to smell the roses”. Our time to just live in the moment seems to be fleeting away.


    1. Art, I can’t thank you enough for your comment. Words are not powerful enough to describe the respect that I have for you as a person, family man and a dear friend. You are the best. Thank you.

      Sent from my iPhone



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