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ron winnegrad

Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.

DETERMINATION…A. Kalam, Winnegrad

IF YOU FAIL AT SOMETHING, NEVER GIVE UP, BECAUSE TO FAIL IS A DETOUR TO SUCCESS. Looking at the word F.A.I.L it is an acronym for First AttemptIn Learning. To SUCCEED in your efforts you must possess DETERMINATION. DETERMINATION is; Persistence, Resolve, Conviction, Tenacity and Firmness of one’s Purpose.   […]


HUMANS ARE HARDWIRED TO FOCUS ON STORIES, NOT ON FACTS. When we hear a STORY, it triggers increased blood flow to multiple areas in our brains. This is called EMPATHETIC TRANSPORTATION. With factual information, only two areas of our brains are used to process the detail.   A NARRATIVE, A […]

MOVE FORWARD…F.Bruni, Winnegrad

It is difficult suggesting to someone to MOVE FORWARD without having that one’s PERSPECTIVE on the issue of contention. Notably to MOVE FORWARD beyond the loss or diminishing of a quality that one possesses. An article from F. Bruni is uplifting in many ways. So I thought it would be […]


COLORS are like words that shape a STORY, like notes that shape music. One can fit together COLORS to relate SMELL with the mental perception; of wind blowing or the vision of mountains or the image of an elegant woman dressed up for an evening out. Using COLORS to tell […]


The definition in the dictionary defines SUCCESS as “ the fact of getting or achieving wealth, respect or fame,” but this interpretation does not give a feeling of FULFILMENT, or a feeling of COMPLETENESS. There is also a PSYCHOLOGICAL SUCCESS, A TRUE SUCCESS.   We should try to live the […]

A CHILD’S MIND…D.Usher, Winnegrad

A CHILD instinctively knows how to use their imagination, how to be CREATIVE. We become disconnected from our CHILDLIKE curiosity the more we “learn.” It has been demonstrated that when CHILDREN are given instructions on how to play with a toy they become less curious, and not discover new ways […]