Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.
The highly accomplished are paragons of perseverance. Their passion is enduring, they are unusually resilient, hardworking and with direction. It is this combination of passion and perseverance that make high achievers special. In one word they have GRIT. Aptitude does not guarantee achievement. Psychologist Tsay, found that by […]
The proliferation of meditation in the name of mindfulness and the combination of the two terms naturally lead people to equate the two. Mistakenly so. Mindfulness is a higher-order attention that involves noticing changes around us and fully experiencing them in real time. This puts us in the […]
DELIBERATE PRACTICE is for everyone who dreams. A good teacher does not have to be one of the best in the world, he or she should be accomplished in the field. A good teacher should have some skill and experience in teaching in that field. Many accomplished performers […]
DELIBERATE PRACTICE is the gold standard, the ideal to which anyone learning a skill should aspire. To become excellent, in whatever discipline, requires several thousand hours of practice. There are no shortcuts and no “prodigies” who reached an expert level with relatively little practice. Anyone who wishes to […]
Much of DELIBERATE PRACTICE involves developing ever more efficient MENTAL REPRESENTATIONS that you can use in whatever activity you are practicing. A MENTAL REPRESENTATION is a mental structure that corresponds to a collection of information, or anything else that the brain is thinking about. A simple example is […]
We can create our own potential. The brain is adaptable, and training can create skills. DELIBERATE PRACTICE remains the gold standard for anyone in any field who wishes to take advantage of the gift of adaptability in order to build new skills and abilities. We have far more […]
We forgot WHY we are making fragrances. Years ago we sold dreams, emotions and experiences, today we sell fragrances to make money. We should be making fragrances to communicate to the soul of the individual, as we did in the past. Making money can and should be the […]
All work creative or not is based on the help from others. They may be colleagues, mentors, teachers or casual observation of work from others that contributed to your work today. T.S. Eliot said, ”Immature poets imitate, mature poets steal.” Bob Dylan described his creative process as one […]
Anders Ericsson has reminded us of the value of hard work. The psychologist did the research that led to the so-called 10,000-hour rule (deliberate practice). He downplays the importance of native-born genius, such as people as Mozart. He emphasizes the importance of deliberate practice—painstaking exercises to perfect some […]
In the pursuit of elegance Mathew May has said, “how elegant if we can improve our thought process by learning how to stop thinking.” Elegance is acquired by leaving out the right things. Humans are natural born adders, that is why elegance being subtractive is elusive. Our addiction […]
A Perfume Whisperer 