Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.
“As our island of knowledge grows, so does the shore of our ignorance.” Said John Wheeler. It takes a special kind of humility to grasp that you know less, even as you know and grasp more and more. Socrates’ wisdom lay in the fact that he knew that he knew […]
If your expectations are too unrealistic, then you will only make yourself unhappy. Don’t be angry or resentful. Life is not always fair. Accept the situation for the time being. Instead of bemoaning your fate, consider instead how you can be of service and make a contribution. You cannot force […]
The subject critical to artistic practice: the question of when a work of art is finished. The viewer’s imagination is necessary to complete the works. Some of history’s greatest artists explored such an aesthetic, among them Titian, Rembrandt, Turner, Cezanne, Monet. The intentional unfinished embraces the open-ended. “To finish a […]
“We need to be able to visualize our creative thinking as one thing and the discipline we work in as another. Once you speak the language of creativity you can talk about many different subjects. When you learn the language of creativity it alters the lens through which you can […]
Western society is built on the assumption that people are fundamentally selfish. Machiavelli gave us influential philosophies built on human selfishness. Freud gave us a psychology of selfishness of children. Classical economics adopts a model that says people are primarily driven by material self-interest. Political science assumes that people are […]
When you help someone you learn. To teach someone something you know, you learn it better. By explaining it to someone you get a better knowledge, a better perspective of it than what you had before. Everyone learns, it is a win-win. So why is it that individuals don’t […]
One of the greatest strengths a fragrance has is its ability to EXPRESS the INEXPRESSIBLE. Communicating your idea, or fragrance to an other would be more vivid, have more layers of meaning, by tapping into the limbic system of the brain. Since that is where the smell of a […]
We all fail to experience life in the fullest. Typically, our minds are too occupied with thoughts to allow complete immersion even in what is right in front of us. We eat meals without tasting them, look at something beautiful without seeing it. In a study: the capacity for […]
Sixteen hundred years ago, Augestine argued that essence of a good life is choosing the right things to love and loving them well. Education is one of those spheres where the heart is inseparable from the head. If students are going to succeed, they probably need to come from […]
The CEO of Charles Schwab Corp was asked what lessons did he learn in college? He said,“a business strategy course in my senior year stands out. I had maintained a 4.0 average, and I wanted to graduate with a perfect average. It came down to the final exam, and […]
A Perfume Whisperer 