Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.
Western society is built on the assumption that people are fundamentally selfish. Machiavelli gave us influential philosophies built on human selfishness. Freud gave us a psychology of selfishness of children. Classical economics adopts a model that says people are primarily driven by material self-interest. Political science assumes that people are […]
When you help someone you learn. To teach someone something you know, you learn it better. By explaining it to someone you get a better knowledge, a better perspective of it than what you had before. Everyone learns, it is a win-win. So why is it that individuals don’t […]
One of the greatest strengths a fragrance has is its ability to EXPRESS the INEXPRESSIBLE. Communicating your idea, or fragrance to an other would be more vivid, have more layers of meaning, by tapping into the limbic system of the brain. Since that is where the smell of a […]
We all fail to experience life in the fullest. Typically, our minds are too occupied with thoughts to allow complete immersion even in what is right in front of us. We eat meals without tasting them, look at something beautiful without seeing it. In a study: the capacity for […]
Sixteen hundred years ago, Augestine argued that essence of a good life is choosing the right things to love and loving them well. Education is one of those spheres where the heart is inseparable from the head. If students are going to succeed, they probably need to come from […]
The CEO of Charles Schwab Corp was asked what lessons did he learn in college? He said,“a business strategy course in my senior year stands out. I had maintained a 4.0 average, and I wanted to graduate with a perfect average. It came down to the final exam, and […]
DELIBERATE PRACTICE is for everyone who dreams. To engage consciously, developing and refining your skills is one of the most powerful ways to improve the effectiveness of your practice. Focus, concentration and instant feedback are crucial. A hallmark of an expert performer is one that constantly strives to improve […]
“We can be blind to the obvious, and we are also blind to our blindness.” Kahneman. Many large organizations are divided, which often fail to talk to each other- let alone collaborate. SILOS breed tribalism. But they can also go hand in hand with tunnel vision. We need specialist departments […]
How do we measure a life? By what means and by what measure? Do you measure it inch by inch, step by step, crawl by crawl? How do you measure a life? Do you measure it day by day or year by year? Do you measure it by yesterday or […]
One thing I kept finding was that many of the world’s leading innovators and creative minds were exceptionally good at asking questions. There is a link between questioning and innovation. Google is described as a company that “runs on questions.” Questioning isn’t taught in most schools, nor is it rewarded […]
A Perfume Whisperer 