Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.
In a recent post, THE SONG OF THE UNIVERSE, it was discussed how the Native Americans see all in nature as a “YOU” not as an “IT.” This way you are able to learn from nature. The founder of Aikido, M. Ueshiba, wrote the book THE ART OF PEACE. This […]
We live in a culture of SELFISM—a culture that puts an emphasis on SELF, on SELF-CARE, and SELF-DISPLAY. We all want to live a life of meaning, the good life. The philosopher, J. Royce said that the good life means tightly binding yourself to others – giving yourself away with […]
You can’t have SUCCESS without GIVING emotion, you can’t have emotion without GIVING empathy, you can’t have empathy without GIVING humility, you can’t have humility without GIVING collaboration, you can’t have collaboration without GIVING GRATITUDE. To have GRATITUDE you should show THANKFULNESS or APPRECIATION all the time for the GIFT […]
BE A BELIEVER, BE A BELIEVER OF TRUTH, BE A STORYTELLER OF TRUTH. W. Benjamin said regretfully; “the traditional side of truth, WISDOM, is dying out.” He attributes this to the rise of unconsidered and plentiful information. We move from data to information to knowledge to WISDOM. We have […]
Perfection is uninteresting, it is the imperfections of life that is lovable. We are so involved in doing things to achieve purposes of outer value that we forget that the inner value, the joy that is associated with being alive, is what it is all about. To be aware of […]
A recent study at Stanford University showed that a 40% decline in EMPATHY in our young people over the last two decades, with the most precipitous decline in the last 10 years. With a limited amount of EMPATHY, it is difficult for someone to give or receive a GIFT of […]
Be proud of BEING CONSIDERED A MISFIT. A MISFIT is; A MAVERICK, A REBEL, A NONCONFORMIST and yes an ODDBALL. Some MISFITS of the past were, Leonardo Da Vinci, Einstein and Steve Jobs. Their ability to combine observation with fantasy allowed them to make unexpected leaps. To paraphrase Schopenhauer; “Talent […]
A teacher, mentor, colleague must show a vulnerability, a humility to their student, pupil or learner. We have been taught that to be rational we had to suppress our “primitive demons,” the EMOTIONS. Cognitive scientists have shown that EMOTION is not the opposite of reason; it is essential to […]
You are the CREATORS of tomorrow’s ideas. Never let the temptation of marketable mediocrity and easy CYNICISM rob you of the chance to dignify your HUMAN SPIRIT, YOUR SOUL. Assist others, be open to other perspectives, smile when you pass by another. There is nothing more UNCYNICAL than being considerate […]
Fragrance gives VISIBLE LIFE TO THE INVISIBLE THROUGH STORYTELLING. FRAGRANCE IS THE MESSENGER, EMOTION IS THE MESSAGE. Emotions dominate logic. Passion is contagious. TELLING A STORY or giving a vision to a fragrance you will “NEURAL –COUPLE” with others. People relate to STORIES better than they do to mountains […]
A Perfume Whisperer 