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DON’T THINK JUST SMELL…Winnegrad

Anybody can be trained to SMELL, if they have a sense of smell, it’s all about FOCUS. SMELL is a language, and like any language, it takes years of repetitive learning. The SMELLING practice becomes almost meditative. You must set aside what you think and FOCUS on what you FEEL. DON’T THINK JUST SMELL. In other words, use your INTUITION, your LIMBIC SYSTEM, not your reasoning prefrontal cortex.

 

Constantly take several short sniffs. This way you will prevent nose fatigue. Continuously SMELL with your eyes closed so that you can FOCUS better. Each nostril detects different nuances therefore it is best to use both nostrils. SMELLING IS NOT ABOUT LIKES OR DISLIKES, IT IS ABOUT WHAT IT IS. What STORY is the SMELL telling you? What is the EMOTION, the MEMORY, where does it TRANSPORT you, what VISION does the SMELL bring to mind?

 

As children we learn names of all sorts of shapes, colors and sounds. However, when it comes to the way things smell, the only language we ever hear is discriminating; good and bad, delicious and disgusting. SMELLING is using your five senses and your EMOTION. In other word’s your LIMBIC SYSTEM, your non-thinking intuition. DON’T THINK JUST SMELL.

 

WE ABSOLUTELY MUST FOCUS AND NOT THINK WHEN WE SMELL. WE MUST BE OPEN-MINDED AND NOT ALLOW OUR BIAS TO DICTATE TO OUR PERCEPTION. THE SMELL MUST CONTAIN A STORY, A SENSATION, THE EXPERIENCE OF A STORY.

 

THE SMELL SHOULD MAKE YOU RESPOND THROUGH YOUR PERCEPTION, EMOTION, EMPATHY, AND HEART. IN OTHER WORD’S YOUR LIMBIC SYSTEM, YOUR NON-REASONING INTUITION. YES, DON’T THINK JUST SMELL.

 

SMELLING IS A RESPONSE WITHOUT REASONING. DON’T THINK JUST SMELL.

Categories: PERSPECTIVES Philosophical Perspective

ron winnegrad

Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.

1 reply

  1. As in many other endeavors, focus , dedication, commitment, and a regimen that is repeated over and over again, has a far greater opportunity for success than any short cuts.
    Ron has consistently spoken of almost letting yourself go and enjoy the experience of scent rather than explaining or listing its ingredients. I’ve seen many talented marketers get hung up with trying to dissect a fragrance, rather than opening themselves to the journey it takes you on.
    Thanks for this valuable lesson

    Like

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