Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.
There is a feeling that communication is breaking down, which can be a source of confusion, misinformation, aggression and a lack of trust. COMMUNICATION; is based on the Latin commun. So one meaning of “to COMMUNICATE” is to make something common, to convey knowledge from one person to another […]
Have you ever known anybody to turn away from anything they found compulsively engaging? Individuals succeed not because they are master decision-makers but because of their capacity for zealous engagement. They followed their interests step by step. I have seen within a thirty- minute smelling session a person’s eyes click […]
People tend to externalize when they encounter problems. They tend to find fault with others when things go wrong. It is easier to insulate your thoughts and accuse others for the failings that occur. Most people try to protect their self image, their egos. It has been found that when […]
IBM says; that 90% of all data collected in history has been generated in the last two years. And Cisco says; that 90% of all data transmitted online today is visual, from Facebook, YouTube, Instagram and Snapchat. Good images clarify complexity and inspire insight and emotion. If you want to […]
We can try to build a successful career or a happy life alone, but why would we? There is one way that dramatically increases the chances we will enjoy the journey. To travel with people we trust. TOGETHER IS BETTER. Imagine going to work every morning inspired, to feel […]
The difference between articulating a fragrance well and extraordinarily is the difficulty in isolating the magic. An EXPLAINER is one that makes information clear and dispels doubts. A good textbook is the work of good explainers. An ELUCIDATOR is one that goes beyond explanation, they transmute information into understanding by […]
It is healthy to look in the REARVIEW MIRROR periodically, to see how you have improved over time. To see how much more knowledge you have now, to see how your skills have improved. It is not good to live in the past, but it helps to glance back to […]
New York University psychology professor Niobe Way said; “All research emphasizes that humans are actually not driven by competition and autonomy. What we’re driven by is the desire to be in connected communities.” It is thought that to reveal your emotions it is a sign of weakness. But this […]
The ultimate source of JOY is within us. Not money, not power, not status. Sadly, many of the things that undermine our JOY we create ourselves. It simply depends on the attitudes, the perspectives and the reactions we bring to the situation. We have to have a greater concern for […]
The definition of THEATRE is; a housing for dramatic presentations, used for lectures, anatomical (science of the structure of plants) demonstrations, effectiveness of dramatic performance. The THEATRE is the limbic system (the reptilian part of the brain). What enters the limbic system are your emotions, smell and other senses. There […]
A Perfume Whisperer 