Science in brain studies is now showing us that we have to be less scientific, less rational in marketing fragrances. M. Gazzaniga says; “98% of what the brain does is outside of conscious awareness.” The brain: the neocortex- is not really in control as much as it thinks. Most of […]
EMPATHY is the gateway into the minds of others; it is a form of “in-seeing.” One does not observe with the eyes but with their emotions. When one projects their emotions, an internal feeling, that is empathy. Observing your customer not from a place of data or fact, but […]
What resonates better with you? A combination of Bergamot, Apple, Muguet Magnolia, Patchouly, Sandalwood and Amber. Or; feeling that you are on a winding trail walking through snow covered mountains, with a bright sunny, blue colored sky. When it comes to smelling and describing fragrances we have become too […]
There is a feeling that communication is breaking down, which can be a source of confusion, misinformation, aggression and a lack of trust. COMMUNICATION; is based on the Latin commun. So one meaning of “to COMMUNICATE” is to make something common, to convey knowledge from one person to another […]
Have you ever known anybody to turn away from anything they found compulsively engaging? Individuals succeed not because they are master decision-makers but because of their capacity for zealous engagement. They followed their interests step by step. I have seen within a thirty- minute smelling session a person’s eyes click […]
People tend to externalize when they encounter problems. They tend to find fault with others when things go wrong. It is easier to insulate your thoughts and accuse others for the failings that occur. Most people try to protect their self image, their egos. It has been found that when […]
IBM says; that 90% of all data collected in history has been generated in the last two years. And Cisco says; that 90% of all data transmitted online today is visual, from Facebook, YouTube, Instagram and Snapchat. Good images clarify complexity and inspire insight and emotion. If you want to […]
We can try to build a successful career or a happy life alone, but why would we? There is one way that dramatically increases the chances we will enjoy the journey. To travel with people we trust. TOGETHER IS BETTER. Imagine going to work every morning inspired, to feel […]
The difference between articulating a fragrance well and extraordinarily is the difficulty in isolating the magic. An EXPLAINER is one that makes information clear and dispels doubts. A good textbook is the work of good explainers. An ELUCIDATOR is one that goes beyond explanation, they transmute information into understanding by […]
It is healthy to look in the REARVIEW MIRROR periodically, to see how you have improved over time. To see how much more knowledge you have now, to see how your skills have improved. It is not good to live in the past, but it helps to glance back to […]
A Perfume Whisperer 