Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.
Perfection is uninteresting, it is the imperfections of life that is lovable. We are so involved in doing things to achieve purposes of outer value that we forget that the inner value, the joy that is associated with being alive, is what it is all about. To be aware of […]
A recent study at Stanford University showed that a 40% decline in EMPATHY in our young people over the last two decades, with the most precipitous decline in the last 10 years. With a limited amount of EMPATHY, it is difficult for someone to give or receive a GIFT of […]
Be proud of BEING CONSIDERED A MISFIT. A MISFIT is; A MAVERICK, A REBEL, A NONCONFORMIST and yes an ODDBALL. Some MISFITS of the past were, Leonardo Da Vinci, Einstein and Steve Jobs. Their ability to combine observation with fantasy allowed them to make unexpected leaps. To paraphrase Schopenhauer; “Talent […]
A teacher, mentor, colleague must show a vulnerability, a humility to their student, pupil or learner. We have been taught that to be rational we had to suppress our “primitive demons,” the EMOTIONS. Cognitive scientists have shown that EMOTION is not the opposite of reason; it is essential to […]
You are the CREATORS of tomorrow’s ideas. Never let the temptation of marketable mediocrity and easy CYNICISM rob you of the chance to dignify your HUMAN SPIRIT, YOUR SOUL. Assist others, be open to other perspectives, smile when you pass by another. There is nothing more UNCYNICAL than being considerate […]
Fragrance gives VISIBLE LIFE TO THE INVISIBLE THROUGH STORYTELLING. FRAGRANCE IS THE MESSENGER, EMOTION IS THE MESSAGE. Emotions dominate logic. Passion is contagious. TELLING A STORY or giving a vision to a fragrance you will “NEURAL –COUPLE” with others. People relate to STORIES better than they do to mountains […]
The past is to prepare for the NOW. Do not dwell in the past, do not regret the past. Use the lessons from the past to help make the NOW better. Even when circumstances do not go as planned, if you lived those moments with EMPATHY, GRATITUDE, RESPECT FOR OTHERS, […]
IMAGINATION brings forth a fine understanding that leads to HAPPINESS, JOY, GRATIFICATION and EUPHORIA by opening the HEARTS of others. Today we have lost sight of the IMAGINATION’S rewards and come to see it as a product that is useful in maximizing business profits “CREATIVELY.” This kind of IMAGINATION is […]
HOW DO WE CLASSIFY A LIFE? By what means and by what measure? DO YOU CLASSIFY IT day by day or year by year? DO YOU CLASSIFY it by yesterday or by today? HOW DO YOU CLASSIFY A LIFE? By the dreams IMAGINED or by the hopes dashed? By the […]
What do we hold dear? TIME AND ACQUIRED KNOWLEDGE. So then sharing those two gifts with others will come back to us in a much more valuable gift through THE CIRCLE. Take the TIME and assist others by sharing the KNOWLEDGE you worked so hard to obtain. Teach others, […]
A Perfume Whisperer 