Fragrance gives VISIBLE LIFE TO THE INVISIBLE THROUGH STORYTELLING. FRAGRANCE IS THE MESSENGER, EMOTION IS THE MESSAGE. Emotions dominate logic. Passion is contagious. TELLING A STORY or giving a vision to a fragrance you will “NEURAL –COUPLE” with others.

People relate to STORIES better than they do to mountains of data. fMRI analysis of the brain shows activity in the same region of the brain when a person is told a STORY and when a person experiences the same STORY. This is “NEURAL-COUPLING.” STORIES educate by adding SOUL, it establishes TRUST.

The difference between articulating a fragrance well and meaningful is being AN ENCHANTER OF SMELL BY EXPRESSING THE INEXPRESSIBLE. If you relate the fragrance that you are smelling to an EMOTION or a VISUAL concept you will have more people also relating to the same VISION that you have. INTUITION is the understanding of feeling.

Since SMELL, VISION, EMOTIONS are all interconnected in the limbic system, then we should take advantage of this blessing and EXPRESS THE INEXPRESSIBLE. The limbic system has no capacity for words and therefore no input for thought. The limbic system contains your EMOTIONS, MEMORY AND YOUR FIVE SENSES. Words and reasoning came about, forming the cortex, after the limbic system was developed. That is why it is sometimes difficult to express a strong EMOTION into words. How many times have you said; “I do not have the words to describe my FEELINGS.”

So WHY do we make a fragrance. Yes, to make money, but to do that the WHY should be the STORY, THE DREAMS, THE EMOTIONS AND THE EXPERIENCES. By EXPRESSING THE INEXPRESSIBLE we are impacting the persons SOUL, their EMOTIONS. That is WHY. The money will follow.

“NEURAL-COUPLING” WITH ANOTHER YOU MUST USE YOUR LIMBIC SYSTEM NOT YOUR REFLECTIVE THINKING IN YOUR CORTEX. “NEURAL-COUPLING” IS INSTANTLY SATISFYING.

Categories: PERSPECTIVES Philosophical Perspective

ron winnegrad

Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.