IMAGINATION brings forth a fine understanding that leads to HAPPINESS, JOY, GRATIFICATION and EUPHORIA by opening the HEARTS of others. Today we have lost sight of the IMAGINATION’S rewards and come to see it as a product that is useful in maximizing business profits “CREATIVELY.” This kind of IMAGINATION is being utilized for purposes that have little to do with animating our COMPASSION and expanding our HEARTS and SOUL.

The IMAGINATION is the most useful tool mankind possesses. In the marketplace the word CREATIVITY has come to mean to make large profits. Whereas IMAGINATION is not a means of making money. It is the MIND’S fundamental way of thinking. THROUGH STORYTELLING WE CAN USE IMAGINATION. We are a species of STORYTELLING since the caveman days. Through a STORY; INTELLECT and IMAGINATION are communicated on THE WINGS OF A DREAM.

Nothing quite equals a STORY to help us to depart reality and return to it with a new understanding. STORYTELLING can tie your EMOTIONS, SMELL, VISION, MEMORY all together. STORIES TELL OURSELVES ABOUT WHAT IS POSSIBLE, WHAT WE WANT TO ACHIEVE AND WHO WE WANT TO BECOME. A STORY IS A GIFT THAT WILL CARRY YOU ON THE WINGS OF A DREAM.

A BASIC USEFULNESS OF A STORY IS TO HELP US BE COMFORTABLE IN CONSTRUCTING A MENTAL IMAGE OF WHAT WE ARE EXPERIENCING AT THAT MOMENT. THE TECHNOLOGY OR INGREDIENTS DO NOT MATTER. IT IS THE ACTIVATION OF THE IMAGINATION THROUGH THE STORY. DO NOT HESITATE TO GO ON THE WINGS OF A DREAM.

THE STORY WILL GIVE SHAPE TO ANY FRAGRANCE OR PRODUCT THAT YOU WISH TO PLACE ON  THE MARKET. IMAGINATION SUCCEEDS IF YOU TAKE ADVANTAGE OF THE WINGS OF A DREAM.

Categories: PERSPECTIVES Philosophical Perspective

ron winnegrad

Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.