Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.
Psychologists theorize that the GOOGLE EFFECT causes our memories to weaken due merely to the fact that we know we can look something up, which means we do not keep pounding away at the neural pathways that strengthen memory. The natural digital user might say, so what? I can […]
Take one day at a time. Attain inner peace. Endure, be quiet, restraint. Exercise fully what you have received from nature without any subjective viewpoint. In one word be absolutely vacuous. MEDITATE, focus on your inner perspective. Once the mind is calm and the ego quelled, you will transcend your […]
To paraphrase Franz Kafka, FRAGRANCE is the summation of all the senses and emotions. This summation of all these senses therefore elevates or heightens the feeling of a FRAGRANCE. The PASSION that is lifted goes beyond reasoning. Put aside reason and let the summation of the senses guide you. […]
With all the technology upon us, we are caught in this vision of perfection. We have forgotten that FAILURE is an ingredient of learning. People today are so fearful of FAILING that they will avoid taking risks. And risks are where we get the opportunity to be innovative. Steve Jobs […]
It is difficult to swim upstream, but do we know which way the stream is flowing? Lao Tzu believed that a constant awareness of the PATTERNS IN NATURE will bring us insights into the parallel patterns in human behavior. Much of our energy is wasted in supporting our beliefs, […]
Steve Jobs insisted on “WALKING MEETINGS” with business associates to resolve creative problems. Now Mark Zuckerberg and others from Silicon Valley are doing the same. Nikola Tesla took daily WALKS to mull over his ideas before he put them down on paper. Nietzsche said, “All truly great thoughts are conceived […]
We all want to be appreciated, respected, treated equally and loved. When we do not experience these attributes we tend to feed the evil wolf within us all. As stated from an earlier post, TWO WOLVES, we have two wolves within us. The good wolf, has peace, love, humility, empathy, […]
To paraphrase Susanne Langer; Perfume, like language, is an expressive form. Its parts not only fuse together to yield a greater unity, but in so doing they maintain some degree of separate existence, and the sensuous character of each element is affected by its function in the complex whole. Which […]
Your PURPOSE in life is be happy and feel good about yourself. If you are going down the path of self importance, self interest, greed and power then you have lost YOUR PURPOSE. Doing your job every day you can get lost and lose your vision of your youth. Most […]
Top achievers utilize the process of DELIBERATE PRACTICE to help them focus on their technique. One gives their FULL ATTENTION rather than just their time. It is necessary to have instant feedback from a mentor. When one incorporates the constant feedback into the training it becomes ingrained into habit, then […]
A Perfume Whisperer 