To paraphrase Franz Kafka, FRAGRANCE is the summation of all the senses and emotions. This summation of all these senses therefore elevates or heightens the feeling of a FRAGRANCE. The PASSION that is lifted goes beyond reasoning.

Put aside reason and let the summation of the senses guide you. When we smell a FRAGRANCE, our EMOTIONS, VISION and SENSES INTERTWINE and this is the foundation of the POWER OF A FRAGRANCE.

Letting our EMOTIONS speak the IMPRESSION received, and not intellectualizing the FRAGRANCE, brings out a pure PASSION for the ODOR. One must permit themselves to be utterly consumed and become ONE WITH THE FRAGRANCE to allow the summation of all the senses to evolve.

BE ONE WITH WHAT YOU SMELL, BE ONE WITH YOUR EMOTIONS. VISUALIZE ALL, RATIONALIZE NONE. DO NOT THINK, JUST SMELL. EXPRESS THE INEXPRESSIBLE !!!!

Categories: PERSPECTIVES Philosophical Perspective

ron winnegrad

Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.