Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.
To be empty of preconceived ideas is good. “To taste my cup of water you must first empty your cup.” Said Bruce Lee. This philosophy is good to use when discussing ideas with another. There are many that want to say what their belief is, rather than be open to […]
Many of the ideas that I read come from thoughts of the East and the West, and I try to deliver to you, the reader, not as my own ideas but as thoughts and philosophies for self-discovery. “A teacher is a guide, a pointer to a truth that you the […]
“ATTENTION IS THE RAREST AND PUREST FORM OF GENEROSITY,” said Weil. ATTENTION is the concentration of the mind on a single object, thought, or conversation. We can be stuck in rigid perspectives, oblivious to alternative views. We must create an atmosphere of trust and reciprocity. We have to replenish others. […]
As Robert Greene says, “THERE ARE NO SHORTCUTS. The human brain requires lengthy exposure to a discipline, which allows for complex skills to become deeply embedded and frees the mind up for actual creative activity. The desire to find shortcuts makes one eminently unsuited for any kind of mastery.” Using […]
“As our island of knowledge grows, so does the shore of our ignorance.” Said John Wheeler. It takes a special kind of humility to grasp that you know less, even as you know and grasp more and more. Socrates’ wisdom lay in the fact that he knew that he knew […]
If your expectations are too unrealistic, then you will only make yourself unhappy. Don’t be angry or resentful. Life is not always fair. Accept the situation for the time being. Instead of bemoaning your fate, consider instead how you can be of service and make a contribution. You cannot force […]
The subject critical to artistic practice: the question of when a work of art is finished. The viewer’s imagination is necessary to complete the works. Some of history’s greatest artists explored such an aesthetic, among them Titian, Rembrandt, Turner, Cezanne, Monet. The intentional unfinished embraces the open-ended. “To finish a […]
“We need to be able to visualize our creative thinking as one thing and the discipline we work in as another. Once you speak the language of creativity you can talk about many different subjects. When you learn the language of creativity it alters the lens through which you can […]
Western society is built on the assumption that people are fundamentally selfish. Machiavelli gave us influential philosophies built on human selfishness. Freud gave us a psychology of selfishness of children. Classical economics adopts a model that says people are primarily driven by material self-interest. Political science assumes that people are […]
When you help someone you learn. To teach someone something you know, you learn it better. By explaining it to someone you get a better knowledge, a better perspective of it than what you had before. Everyone learns, it is a win-win. So why is it that individuals don’t […]
A Perfume Whisperer 