Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.
This is a VIEW from Lao Tzu’s TAO on learning. When one is learning the HIGH STANDARDS OF THE BASICS OF A SKILL, we should control the amount of INPUT TO THE SENSES in order to refine our insights and maintain an accurate perspective on those BASIC SKILLS. Accelerating too […]
REALITY IS CREATED RATHER THAN OBSERVED. Everybody has a different view on REALITY, because everyone’s emotions are affected differently. Everyone’s understanding of REALITY is based on their own experience which is felt through one’s emotions. Through EMPATHY, LISTENING TO ANOTHER WITH BOTH EARS, WITH BOTH EYES, WITH YOUR HEART, AND […]
Maya Angelou said; “THERE IS NOTHING SO TRAGIC AS A PESSIMIST, BECAUSE IT MEANS THE PERSON HAS GONE FROM KNOWING NOTHING TO BELIEVING NOTHING.” Negativity poisons the heart. When one is CYNICAL of another person’s work, that contempt for the achievement of others is actually to hide from others and […]
EGOCENTRIC BIAS is deeply ingrained within most of us and is a foundation for “IMPRESSIONABLE ILLUSION.” It causes us to misread others; it undermines empathy and tolerance. To put our ego in its place we have to recognize that our own point of view is not the only one. We […]
I’m going to rephrase an article written by Miles Hoffman titled DON’T FEAR CLASSICAL MUSIC. The rewording was to have this post relate to fragrance. Music and fragrance, as you all know by now, reside in the same place in the brain. Hoffman’s article is so well written, I had […]
Every great work of art starts with imagination. Cezanne changed the definition of reality, he was able to realize that our impressions require interpretation; to look is to create what you see. Reality is not there to be seen; reality is made by the mind. This was Cezanne’s genius. NOW […]
We are hardwired for STORYTELLING since the caveman days. We are all STORYTELLERS. Susanne Langer said; “any exact concept of feeling and emotion cannot be projected into the reasoning form of literal language. Communication is almost useless for conveying emotions. Intuition is the understanding of feeling.” Stories are one of […]
The people of the Iroquois Nation stir their coffee counterclockwise. They do their ceremonial dances counterclockwise. They pass food around the dining table counterclockwise. Why, because they do not go against THE FORCES OF NATURE. The earth spins counterclockwise. When they fill a drinking bucket of water from a creek, […]
GRATITUDE creates optimism and confidence. You feel better about life when you are THANKFUL. GRATITUDE is a wonderful gift to be shared. A simple THANK YOU to another is a beautiful act of kindness, caring, respect and love. Acknowledging all of the goodness around us every single day, makes for […]
INDIVIDUAL CHANGE IS DIFFICULT, BUT NECESSARY. If one is not open to change, or adaptable to the demands of their work environment, or to their private life demands then you can appear to be stuck in a negative habit. IT IS NECESSARY TO HIT REFRESH IN YOUR QUEST FOR NEW […]
A Perfume Whisperer 