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THE SOUL AND DNA OF A FRAGRANCE…Winnegrad

The SOUL is the spiritual embodiment, the imagery, the principle or the essence of a theory. The SOUL is the DNA of a belief. There is a SOUL or DNA of a fragrance. A fragrance is usually, between 30 and 150 ingredients, 10 to 12 ingredients of the total should account to the SOUL or DNA. The ingredients other than the SOUL or DNA would be considered the clothes, the make-up, the jewelry that the individual puts on. Those ingredients do not change the SOUL or character of the fragrance they just make the fragrance more presentable. It is like a person wearing a suit and tie or gown to a dinner party or wearing jeans to a picnic, the attire does not change the SOUL or DNA of that person.

 

When first smelling a fragrance we should try to capture the story, the overall feeling, the vision and the colors. What is the fragrance trying to communicate to us.  After that, we then look at the SOUL or DNA and try to understand the essence or the concrete expression, the embodiment of the fragrance. Then after establishing that, we can look at the make-up, jewelry, clothes and maybe the shoe-laces.

 

When one goes to a movie with a friend, on leaving the cinema you first talk about the overall feeling, the story, the emotion. Then you may talk about different particular scenes that may have enhanced the story or emotion. When one finishes a novel they express the emotion, the feeling of the book before they talk about a particular chapter or incident within the story.

 

The same with a fragrance, THE STORY, THE EMOTION, THE SOUL, THE DNA, THE COLORS ARE WHAT WE SHOULD BE VISUALIZING, EXPERIENCING FIRST. ALL THAT, IS INTEGRATED IN THE LIMBIC SYSTEM WITH SMELL. HOW WONDERFUL THE BRAIN CAN PERFORM, IF ALLOWED.

Categories: PERSPECTIVES Philosophical Perspective

ron winnegrad

Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.

2 replies

  1. My Dear Mr. Winnegrad. Couldn’t agree with you more. We are nothing without soul and I completely agree that the window dressing, although important in fashion, and in fragrance the icing on the cake (for me the carton , the bottle and the cap), but the body and the real deal , is the fragrance- THE SOUL.
    You remain the Best.
    Please keep it coming. Art

    Like

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