Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.
To paraphrase the immortal song IMAGINE, I hope that I do not diminish the strong, authentic message. To start small, let us IMAGINE the emotional message setting the tone in the workplace. YOU MAY SAY THAT I’M A DREAMER. BUT I’M NOT THE ONLY ONE. IMAGINE ALL THE PEOPLE […]
Around 2007 the iPhone emerged along with; Facebook going worldwide, Twitter, Change.org, Android, Kindle, and the Internet crossed one billion users worldwide, which seems to have been a tipping point. This TECHNOLOGICAL progress without an equivalent progress in human COMMUNICATION can doom us. I know that sounds naïve, but in […]
FENCE: a barrier, enclosure used to prevent entrance for protection, to confine, or to mark a boundary. For establishing exclusive right to possession. An archaic definition; a means of defense, to avoid giving direct answers. Why is it that many of us prefer having an imaginary FENCE around our […]
We live in an era, now, mostly of self-gratification, but not so much of listening to others. We are STUCK in this self-centered way, ignoring a great deal of the attitudes, situations, dilemmas, misery of others. There should be a limit to this self-important way. We have to GET UNSTUCK. […]
Science in brain studies is now showing us that we have to be less scientific, less rational in marketing fragrances. M. Gazzaniga says; “98% of what the brain does is outside of conscious awareness.” The brain: the neocortex- is not really in control as much as it thinks. Most of […]
EMPATHY is the gateway into the minds of others; it is a form of “in-seeing.” One does not observe with the eyes but with their emotions. When one projects their emotions, an internal feeling, that is empathy. Observing your customer not from a place of data or fact, but […]
What resonates better with you? A combination of Bergamot, Apple, Muguet Magnolia, Patchouly, Sandalwood and Amber. Or; feeling that you are on a winding trail walking through snow covered mountains, with a bright sunny, blue colored sky. When it comes to smelling and describing fragrances we have become too […]
There is a feeling that communication is breaking down, which can be a source of confusion, misinformation, aggression and a lack of trust. COMMUNICATION; is based on the Latin commun. So one meaning of “to COMMUNICATE” is to make something common, to convey knowledge from one person to another […]
Have you ever known anybody to turn away from anything they found compulsively engaging? Individuals succeed not because they are master decision-makers but because of their capacity for zealous engagement. They followed their interests step by step. I have seen within a thirty- minute smelling session a person’s eyes click […]
People tend to externalize when they encounter problems. They tend to find fault with others when things go wrong. It is easier to insulate your thoughts and accuse others for the failings that occur. Most people try to protect their self image, their egos. It has been found that when […]
A Perfume Whisperer 