Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.
A HUG is a simple gesture of trust, affection and friendship. “To HUG” means to hold closely, to cherish. The word HUG comes from Scandinavian origin, around the 1560s, from the Old Norse-the word meant “to comfort.” There is no clear origin on when it originated. It seems to […]
To paraphrase Neil deGrasse Tyson; “I dream of a world where the truth is what shapes people’s beliefs rather than beliefs shaping what people THINK is true.” There is a difference between truth and meaning. There are people that would rather KNOW than THINK, establishing a certitude of ready-made beliefs […]
A river serves all the people by its usefulness for boats to navigate on them to transport a variety of goods and people to a variety of destinations. The rivers would not exist if it were not for the humblest of sources; little tributaries and streams that feed into the […]
To paraphrase the immortal song IMAGINE, I hope that I do not diminish the strong, authentic message. To start small, let us IMAGINE the emotional message setting the tone in the workplace. YOU MAY SAY THAT I’M A DREAMER. BUT I’M NOT THE ONLY ONE. IMAGINE ALL THE PEOPLE […]
Around 2007 the iPhone emerged along with; Facebook going worldwide, Twitter, Change.org, Android, Kindle, and the Internet crossed one billion users worldwide, which seems to have been a tipping point. This TECHNOLOGICAL progress without an equivalent progress in human COMMUNICATION can doom us. I know that sounds naïve, but in […]
FENCE: a barrier, enclosure used to prevent entrance for protection, to confine, or to mark a boundary. For establishing exclusive right to possession. An archaic definition; a means of defense, to avoid giving direct answers. Why is it that many of us prefer having an imaginary FENCE around our […]
We live in an era, now, mostly of self-gratification, but not so much of listening to others. We are STUCK in this self-centered way, ignoring a great deal of the attitudes, situations, dilemmas, misery of others. There should be a limit to this self-important way. We have to GET UNSTUCK. […]
Science in brain studies is now showing us that we have to be less scientific, less rational in marketing fragrances. M. Gazzaniga says; “98% of what the brain does is outside of conscious awareness.” The brain: the neocortex- is not really in control as much as it thinks. Most of […]
EMPATHY is the gateway into the minds of others; it is a form of “in-seeing.” One does not observe with the eyes but with their emotions. When one projects their emotions, an internal feeling, that is empathy. Observing your customer not from a place of data or fact, but […]
What resonates better with you? A combination of Bergamot, Apple, Muguet Magnolia, Patchouly, Sandalwood and Amber. Or; feeling that you are on a winding trail walking through snow covered mountains, with a bright sunny, blue colored sky. When it comes to smelling and describing fragrances we have become too […]
A Perfume Whisperer 