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Harvard Business Review (Locke)

Although intuition can sometimes backfire, in many cases it is a perfectly fine shortcut.

It takes a surprising amount of domain-specific expertise to develop accurate intuitive judgments —approximately 10 years, according to research. And during those 10 years, repetition and feedback are essential. Eventually this repetition and feedback becomes embedded as intuitive learning, and it can be used to make fast and effective intuitive decisions.

When there is very little information with witch to make a decision, when information and time are scarce, using intuition can be often as effective as a rational approach.

Ultimately, in most situations we should use both intuition and analysis. At times, intuition helps narrow down the options, which can then be analyzed logically and rationally. Or the reverse: An initial detailed analysis may identify a few options that seem equally good, and intuition is needed to single out the right one. But before you decide to trust your gut, ask yourself: Am I an expert?

Another thing to be aware of which was also found in research: Anger triggered by something unrelated to the decision at hand also affects how we evaluate others and others’ ideas.

Categories: Article Summary

ron winnegrad

Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.

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