Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.
We are defined by what we DESIRE, not what we know. We therefore must always DESIRE, DREAM and PUSH UPWARD as does the bamboo shoot. Our EMOTIONS put a value onto what we DESIRE. We should DESIRE and lose ourselves into something; a mission, a cause, a person. THE LESSON […]
TOTAL CERTAINTY IS AN ILLUSION. When nothing is certain everything is possible. Ambiguity allows us to take in new information and be more FLEXIBLE. We sometimes have a distorted sense of reality. This is called EGOCENTRIC BIAS. This can cause us to misread others, it undermines empathy and tolerance and […]
It is difficult suggesting to someone to MOVE FORWARD without having that one’s PERSPECTIVE on the issue of contention. Notably to MOVE FORWARD beyond the loss or diminishing of a quality that one possesses. An article from F. Bruni is uplifting in many ways. So I thought it would be […]
COLORS are like words that shape a STORY, like notes that shape music. One can fit together COLORS to relate SMELL with the mental perception; of wind blowing or the vision of mountains or the image of an elegant woman dressed up for an evening out. Using COLORS to tell […]
The definition in the dictionary defines SUCCESS as “ the fact of getting or achieving wealth, respect or fame,” but this interpretation does not give a feeling of FULFILMENT, or a feeling of COMPLETENESS. There is also a PSYCHOLOGICAL SUCCESS, A TRUE SUCCESS. We should try to live the […]
FRAGRANCE can transform us into any sort of individual if it is with the proper STORY. I know we talked about this before, but the Native Americans say that to repeat something, the belief will then eventually go from the head to the HEART. So let me touch your HEART. […]
WHAT MATTERS IS HOW YOU LIVE. ARE YOU DOING THE RIGHT THING? It is never wrong to do the right thing. John Wooden was one of the most successful college basketball coaches. He coached UCLA to many championships in his tenure. His true calling was the impact he had on […]
A CHILD instinctively knows how to use their imagination, how to be CREATIVE. We become disconnected from our CHILDLIKE curiosity the more we “learn.” It has been demonstrated that when CHILDREN are given instructions on how to play with a toy they become less curious, and not discover new ways […]
WHAT HAPPENED to listening to the DESIRES, WISHES, AND DREAMS of a CUSTOMER, FRIEND, COLLEAGUE, OR CHILD? We are so caught up in the tangled interconnection of life that we sometimes take SHORT CUTS in listening. We do not listen with our HEARTS, UNDIVIDED ATTENTION, EYES AND EARS. So we […]
Yes, it would go against all natural tendencies to EAT YELLOW SNOW. That is totally against what we should learn at an early age. No one is born disliking another. People learn to dislike and if they can learn to dislike another, they can be taught to love. For love […]
A Perfume Whisperer 