Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.
So when you went to sleep last night did you COUNT the number of people that you assisted that day? How many strangers did you bring a smile to their faces, by saying hello to them as you passed them on the street? When you put your head on the […]
If it does not “FIT,” ALTER IT. Too many people cast away someone’s IDEA because it does not “FIT” their conception of the way to resolve a problem or situation. Sometimes you have outgrown the system or the system has outgrown you. Then you must ALTER YOUR PERSPECTIVE TO “FIT” […]
We all know what the main meaning of the word LOVE is, but there is another as powerful ALTERNATE meaning. LOVE also applies to many relationships such as; the feeling you have for the colleague at work who assists you, or the feeling you have for the Doctor that goes […]
To be the best you can possibly be you should always be true to yourself. If you are not how can you be true to others. INTEGRITY, HONESTY, SINCERITY is a basic core in life. Yes, INTEGRITY CAN MAKE YOU VULNERABLE, BUT THERE LIES REAL STRENGTH. To be the […]
IF YOU FAIL AT SOMETHING, NEVER GIVE UP, BECAUSE TO FAIL IS A DETOUR TO SUCCESS. Looking at the word F.A.I.L it is an acronym for First AttemptIn Learning. To SUCCEED in your efforts you must possess DETERMINATION. DETERMINATION is; Persistence, Resolve, Conviction, Tenacity and Firmness of one’s Purpose. […]
HUMANS ARE HARDWIRED TO FOCUS ON STORIES, NOT ON FACTS. When we hear a STORY, it triggers increased blood flow to multiple areas in our brains. This is called EMPATHETIC TRANSPORTATION. With factual information, only two areas of our brains are used to process the detail. A NARRATIVE, A […]
We are defined by what we DESIRE, not what we know. We therefore must always DESIRE, DREAM and PUSH UPWARD as does the bamboo shoot. Our EMOTIONS put a value onto what we DESIRE. We should DESIRE and lose ourselves into something; a mission, a cause, a person. THE LESSON […]
TOTAL CERTAINTY IS AN ILLUSION. When nothing is certain everything is possible. Ambiguity allows us to take in new information and be more FLEXIBLE. We sometimes have a distorted sense of reality. This is called EGOCENTRIC BIAS. This can cause us to misread others, it undermines empathy and tolerance and […]
It is difficult suggesting to someone to MOVE FORWARD without having that one’s PERSPECTIVE on the issue of contention. Notably to MOVE FORWARD beyond the loss or diminishing of a quality that one possesses. An article from F. Bruni is uplifting in many ways. So I thought it would be […]
COLORS are like words that shape a STORY, like notes that shape music. One can fit together COLORS to relate SMELL with the mental perception; of wind blowing or the vision of mountains or the image of an elegant woman dressed up for an evening out. Using COLORS to tell […]
A Perfume Whisperer 