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We all know what the main meaning of the word LOVE is, but there is another as powerful ALTERNATE meaning. LOVE also applies to many relationships such as; the feeling you have for the colleague at work who assists you, or the feeling you have for the Doctor that goes the extra step by showing compassion, or the feeling you have for the person on a busy train that gives up their seat to you. DO NOT LEAVE THINGS UNSPOKEN.


The ALTERNATE use of the word LOVE also means; enjoyment, respect, appreciation, admiration, attachment, devotion, fondness, tenderness.  These are ADMIRABLE occasions for someone to NOT LEAVE THINGS UNSPOKEN. It is okay to express the word LOVE for a situation that is the ALTERNATE.


To express your GRATITUDE, EMPATHY OR APPRECIATION for another’s HUMANITY is not to be misunderstood when using the ALTERNATE MEANING of LOVE. To show GRATITUDE for another HUMAN’S existence is completing the CIRCLE. To EXPRESS EMPATHY ends up being a satisfying feeling for all.


THE ALTERNATE USE OF LOVE IS ACCEPTABLE but is not in use as much as it should be. If it is used in context of the situation it can not be misused. LOVE is the acronym for;

Let OurselvesValue Empathy.


An expression of KINDNESS should be reciprocated with KINDNESS, which is BEING TENDER or WARMHEARTED. So you should definitely go with the ALTERNATE MEANING of LOVE more often, it is absolutely ACCEPTABLE.

Categories: PERSPECTIVES Philosophical Perspective

ron winnegrad

Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.

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