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HUMANS ARE HARDWIRED TO FOCUS ON STORIES, NOT ON FACTS. When we hear a STORY, it triggers increased blood flow to multiple areas in our brains. This is called EMPATHETIC TRANSPORTATION. With factual information, only two areas of our brains are used to process the detail.


A NARRATIVE, A STORY, changes our behavior by releasing chemicals in our brains such as; OXYTOCIN (which encourages empathy), or CORTISOL (which is a stress hormone that encourages one to focus), or DOPAMINE (a reward chemical).


The power that A NARRATIVE, or STORYTELLING, has on our behavior is clear that it is a means to learn and make sense of the world. It is so very important to “wrap” a fact into a NARRATIVE.


TELL ME A FACT AND I WILL LEARN SOMETHING. TELL ME A STORY AND IT WILL LIVE IN MY HEART AND SOUL FOREVER. A NARRATIVE can elevate the delivery of factual information to an entirely different arena of connection. Your ability to recall the STORY is because it is embedded in multiple sensory areas in the LIMBIC SYSTEM. The NARRATIVE BECOMES A MEMORY BECAUSE THE EMOTIONS AND FEELINGS RESIDE IN THE LIMBIC SYSTEM ALONG WITH MEMORY.


There is a “NEURAL COUPLING” observed when the speakers and listeners display similar brain activity. By shaping stories with care, you can capture attention, stir empathy and create strong emotional connections that move people. Connecting through a NARRATIVE gives affirmation by making one care EMOTIONALLY and INTELLECTUALLY.



Categories: PERSPECTIVES Philosophical Perspective

ron winnegrad

Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.

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