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It is not a bunch of ingredients. It is not expensive naturals and inexpensive synthetics. It is not top, middle and bottom notes. It is not citrus, floral, woody, animal or spice.

All of the above mentioned are received into the rational part of the brain. That is why speech is so secondary to the whole experience of smell. When a person smells a fragrance the odor registers immediately in the limbic system, the oldest, reptilian section of the brain. That is where our emotions, motivations, memories, sensory signals evolve from. The limbic system has NO CAPACITY for words, or adjectives. These register in the newer part of the brain, the cortex, the rational section. The limbic system has little to do with rational, conscious thought.

What speaks to the limbic system are; FEELINGS, EMOTIONS, VISIONS, COLORS, MEMORIES.

Communicating your idea, or fragrance, to another would be more vivid, have more layers of meaning, by tapping into the limbic system, since that is where the fragrance goes uninhibited. This link to the brain’s emotional center makes smell a fascinating frontier in behavioral science and marketing. Describing a scene, or emotion, showing a picture that the smeller can use to transport herself/himself to the vision via the fragrance is invaluable. The vision, scene or picture has the emotion which will resonate immediately in the limbic system. This detail will. cause the smeller to feel, to become intimately connected with the images. Creating a vivid image or story in one’s mind, will engage the imagination of the person perceiving the fragrance. The ingredients do not help construct a vision, or story, since they are not received in the limbic system where the fragrance has traveled to.

The phenomenon of linking SMELL with VISION, EMOTION, COLOR happens in the limbic system. Use this remarkable complete experience when talking your fragrance.

Categories: Philosophical Perspective

ron winnegrad

Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.

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