FRAGRANCE IS THE MESSENGER, EMOTION IS THE MESSAGE. FRAGRANCE is a wonderful way to express ideas, EMOTIONS and STORIES. The power of FRAGRANCE has a unique role in how it plays in communicating in our lives. The influence that FRAGRANCE has on our feelings, our well-being and on our perceptions can’t be underestimated. FRAGRANCE IS THE MESSENGER, EMOTION IS THE MESSAGE.

FRAGRANCE goes directly to the LIMBIC SYSTEM where our other senses and EMOTIONS reside. They all work together synergistically. Because an EMOTIONAL connection can be created, FRAGRANCE can express and give meaning to fantasies, inspirations and provide desire.

FRAGRANCE IS THE MESSENGER, EMOTION IS THE MESSAGE can be carried out by STORYTELLING a fragrance. We are all hardwired to STORYTELLING since the caveman days, so we should take advantage of this wealth we have in our brains. Telling a story with a FRAGRANCE rather than exposing ingredients would make the relationship with the FRAGRANCE more meaningful and more relative. STORYTELLING is the superhighway to marketing FRAGRANCES.

When we become so surgical with FRAGRANCE, by dissecting and analyzing the FRAGRANCE to its muscles and organs (the individual ingredients) we can loose the THE EMOTION, WHICH IS THE MESSAGE. The beauty of the FRAGRANCE, THE STORY, can be lost in the dissecting of the MESSENGER. We have become too focused on analysis, we need to be more with our SOUL, HEART, and EMOTIONS.

FRAGRANCE IS THE MESSENGER, EMOTION IS THE MESSAGE. LET THE EMOTION, THE STORY COME THROUGH WITHOUT DISSECTING THE TELLER (THE FRAGRANCE) OF THE LEGENDARY TALES.

SMELL THE STORY FIRST. THE INGREDIENTS CAN BE DISCUSSED AFTER THE STORY IS WELL ESTABLISHED. ENJOY THE JOURNEY.

Categories: PERSPECTIVES Philosophical Perspective

ron winnegrad

Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.