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EMOTION FIRST, ANALYZE SECOND…Winnegrad

EMOTION is; feeling, sentiment, sensation, affect, empathy and heartfelt. ANALYZE is; dissect, examine, break down, take apart into constituent parts. Too many of us TAKE APART immediately when we look at or smell something. We try to impress others with our “knowledge” and miss the message that was intended. By TAKING APART the STORY is destroyed.

 

When we look at a painting we first express the EMOTION that fills our HEARTS. We do not  ANALYZE it and say, look at the red , or look at the yellow. After we express the EMOTION we may then ANALYZE and say I have never seen yellow used as such. Cezanne felt blue was the color of LIFE. He put blue into everything, trees, leaves, rocks, people’s faces to give life. When we FIRST view a Cezanne painting we don’t say, look at the blue in the trees.

 

When we hear a piece of Beethoven’s music, we do not say he had a C sharp there or a B minor. No, we let our EMOTION carry us through the piece. Dubussy said that the music is the space between the notes. We do not ANALYZE the spaces between the notes.

 

When we see a movie with a friend and on walking out from the theatre we immediately talk of the EMOTION it gave to us. After discussing the FEELING we then may talk of a scene here and there, we ANALYZE after we express our EMOTION.

 

YES, HERE IT COMES!!! WHY DO SOME OF US ANALYZE, DISSECT A FRAGRANCE WHEN FIRST SMELLING IT? BECAUSE WE HAVE TO SATISFY OUR BIASED EGO AND SHOW PEOPLE WHAT WE “THINK” IS IN THE FRAGRANCE. ANALYZING FIRST WE LOSE THE EMOTION, THE STORY, THE SENSATION.

 

EMOTION FIRST!!! THEN ANALYZE, BUT WHY??? REALLY, WHY???

Categories: PERSPECTIVES Philosophical Perspective

ron winnegrad

Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.

1 reply

  1. I agree, and believe emotions drive so many events in our life and we need to respect them. I have shared a philosophy for many years that life presents us with important decisions to make. Many of them require a practical evaluation, coupled with an emotional degree of consideration. This is important when deciding on let’s say a career opportunity. ” I like the company, I know a few people who work there and love it, and the culture just feels like I could be very happy here”; but the practical element is the fact that the salary is a dramatic reduction to what I’m making now.
    With fragrance, music, artwork, Ron is absolutely right in his point of letting yourself “feel” the fragrance… absorb the music and don’t put up a barrier of enjoyment because you’re fixated on ingredient identification, notes in the music, or style of the artist.
    Ron is the ultimate scholar in truly appreciated life, and letting yourself feel free to enjoy its pleasures without falling over ourselves.

    Like

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