FRAGRANCE is a library for feeling and time. Perhaps because we experience FRAGRANCE with our whole selves, with the MIND, SOUL and FEELINGS. It is impossible to consider it merely as a smell. FRAGRANCE is an essential means of communication for our inner STORYTELLING, which is the narrative support of our identity, our experiences.

The STORYTELLING that evolves from smelling a FRAGRANCE lends its power and enchantment to the FRAGRANCE. STORYTELLING is the breathing of life into a FRAGRANCE. The STORY gives LIFE to the understanding and love of the FRAGRANCE.

To create an inner LIFE to a FRAGRANCE is easily done from the deepest understanding or perception of the STORY. The STORY is the HEART BEAT of the moment, it comes from the SOUL, the FRAGRANCE is the written STORY.

A FRAGRANCE is the Rorschach test for the Limbic System of the brain. Smelling a FRAGRANCE provokes an AUTOMATIC RESPONSE, a stream of consciousness kind of drawing.

THE STORY IS THE FRAGRANCE’S SUPREME POWER. To have someone visualize or capture a feeling from a FRAGRANCE, that which is the sole purpose of the FRAGRANCE. Mission accomplished, how priceless is that?

USE THE FRAGRANCE’S SUPREME POWER, SHAPE THE FRAGRANCE WITH A STORY. LET THE STORY EVOKE FEELINGS FOR THE HEART, THE SOUL, A MEMORY. BE A STORYTELLER.

Categories: PERSPECTIVES Philosophical Perspective

ron winnegrad

Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.