We forgot WHY we are making fragrances. Years ago we sold dreams, emotions and experiences, today we sell fragrances to make money. We should be making fragrances to communicate to the soul of the individual, as we did in the past. Making money can and should be the […]
To endure means to keep going despite obstacles. Endurance is not a state of rest. It progresses forward. What endures renews itself and its effect through continuous activity. What endures does so through change, not in spite of change. Its effects are understood against the experience of change. Plants and […]
Creativity is looked upon as a skill, or a discipline. David Usher said…. “We need to be able to visualize our creative thinking as one thing and the discipline we work in as another. We tend to marry ourselves to our chosen discipline. Once you speak the language of […]
Picasso had said every act of creation is first of all an act of destruction. To allow a new element into our consciousness we must be able to break our habits. Habits, or conditioned responses, tend to mechanize and reduce an individual to the status of conditioned automaton. The destruction […]
A Perfume Whisperer 