Some of the following has been said before. But as I have learned from my Native American friends, repetition goes to the HEART and not the brain.

Anybody can be TRAINED TO SMELL, it is all about FOCUS. SMELL is a language. And like any language, it takes years of practice. The SMELLING practice becomes almost meditative, you must set aside what you think and FOCUS on what you feel. DON’T THINK JUST SMELL. In other word’s use your INTUITION, your LIMBIC SYSTEM, not your prefrontal cortex.

Always take several short sniffs, like a puppy. This way you will prevent nose fatigue. Always SMELL with your eyes closed so that you can FOCUS better. SMELLING is not about likes or dislikes, it’s about what it is. What STORY is the SMELL telling you. What is the EMOTION, where does it TRANSPORT you, what VISION does the SMELL bring to one’s mind?

“As children we learn the names of all sorts of shapes, colors and sounds. But when it comes to the way things SMELL, the only language we ever hear is qualitative; good and bad, delicious and disgusting,” said Beth Kimmerle. SMELLING is using your five senses and EMOTION, in other words your LIMBIC SYSTEM to describe SMELL.

Neuroscientists have demonstrated, that in the brain the neurons prefer CONTRAST NOT BRIGHTNESS. In the language of CREATIVITY, Matisse said; “A THIMBLE FULL OF RED APPEARS BRIGHTER THAN A BUCKETFULL OF THE SAME RED.” Therefore, CONTRAST IN FRAGRANCE is a fundamental necessity.

WE ABSOLUTELY MUST FOCUS AND NOT THINK WHEN WE SMELL. WE MUST BE OBJECTIVE AND NOT ALLOW OUR BIAS DICTATE OUR PERCEPTION.THE SMELL MUST CONTAIN A STORY, A SENSATION, THE EXPERIENCE OF THE STORY.

THE SMELL SHOULD MAKE YOU RESPOND THROUGH YOUR PERCEPTION, EMOTION, EMPATHY, HEART, In OTHER WORDS YOUR LIMBIC SYSTEM.

SMELLING IS A RESPONSE WITHOUT REASONING. DON’T THINK JUST SMELL.

Categories: PERSPECTIVES Philosophical Perspective

ron winnegrad

Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.