Have we lost our way in making the effort to promote a concept? Has the pursuit of the goal obscured our vision for the basic way to communicate a purpose.  We should be COMMUNICATING, INFORMING, REVEALING the idea, by TELLING the individual WHAT THE IDEA CAN DO FOR YOU. The purpose of informing someone should be through a SIMPLE STORY not with loads of data.

A SIMPLE STORY would permit “NEURAL COUPLING” of the brain. “NEURAL COUPLING” is where the neurons in the listener’s brain lights up in the same place as if the person experiences the STORY. The STORY should reveal the FEELING OF BEING or THE FEELING OF ROMANCE or THE FEELING OF PASSION or THE FEELING OF SOPHISTICATION or THE FEELING OF RELAXATION or THE FEELING OF A TRIP SOMEWHERE or THE FEELING OF PRIDE. We all relate to a STORY easier and quicker than we do to data.

To get any kind of concept across to another person, the EMOTIONAL/MEMORY part of the brain reacts immediately where the CONSCIOUS/REASONING part of the brain catches up later. You can be AN ENCHANTER OF STORY TELLING BY EXPRESSING THE INEXPRESSIBLE. If you relate your concept to an emotion or something visual you will be “NEURAL COUPLING.” Emotions dominate logic. The “COUPLING” will connect to one’s SOUL, to one’s HEART.

THE CONCEPT IS THE MESSENGER, EMOTION IS THE MESSAGE.  BE AN ENCHANTER, “NEURAL COUPLE” WITH OTHERS. TOUCH ANOTHER’S SOUL OR HEART.

Categories: PERSPECTIVES Philosophical Perspective

ron winnegrad

Ron Winnegrad has been a Perfumer and teacher for 46 years. As a perfumer, Ron has been able to express the world he sees through a rainbow of olfactive and emotive visions. As a teacher, Ron has helped others to see fragrance through his own multi sensorial lens.